Mothers Car Care Products returns as the presenting sponsor of Motorama

For the second year in a row, Canada’s biggest indoor automotive and motorsports show will have Mothers Car Care Products as its most prominent partner. The Motorama Custom Car & Motorsports Expo Presented by Mothers takes place March 10, 11 & 12 at Toronto’s International Centre.

Known around the world as a leading developer and supplier of automotive car care products, Mothers made its Motorama debut in 2015 as an exhibitor and prize supplier, before stepping up to become the show’s presenting sponsor in 2016.

Motorama is a three-day event that brings together an awe-inspiring collection of hot rods, classic and custom cars, tuner and street rods and racing machinery of every variety under one roof.

“Mothers has been an enthusiastic supporter of the custom car and classic car hobby since the 1970s,” said Mother’s Cliff Waller. “A show such as Motorama brings together the hard core hot rodders, tuners, class car and racing people. These are our customers. At Mothers, we cater to the enthusiast; these are the people we want in front of us. And these are the people who will be walking through the Motorama doors.”

A long-standing tradition with the Mothers Car Care organization is the willingness to give back to the hobby.

Continuing that practice, Mothers will once again present every participant with a vehicle on display on the Motorama show floor with a bottle of its Mothers Instant Detailer. The company will also award highly coveted Mothers Gift Buckets – each filled with more than $250 in car care products – to show award winners.

Motorama showgoers who visit the Mothers Car Care Products booth (#3302, in Hall 2) will be greeted by an incredible vehicle. Chris Longhouse’s show-stopping, past Motorama award-winning 1932 Ford Model ‘A’ Sedan will be on display.

And while Mothers is obliged to leave the sale of its products to its Canadian distributors, the booth will also feature the full line of Mothers Car Care products, with staff on hand to answer questions and offer advice and solutions to those who are interested in learning about products and procedures to keep their vehicles in top condition.

Concluded Waller, “Our customers are the ones who have built Mothers, and it’s our responsibility to satisfy the needs of those customers. Having the opportunity to meet fellow car enthusiasts – to talk about our products or to just talk about our cars – is why we love attending shows such as the Motorama Custom Car & Motorsports Expo Presented by Mothers.”

Discussing Mothers’ participation at the show, Motorama’s David Weber said, “We are proud and honoured to have Mothers Car Care Products as our most prominent partner. This will be the third year in a row that they’ve given Mothers Gift Buckets to the award winners, and their second consecutive year as the show’s presenting sponsor.

“The car owners appreciate Mothers and its products and awards, and so do we. It’s a pleasure working with Cliff Waller and Mothers to make the Motorama Custom Car & Motorsports Expo Presented by Mothers the best show possible.”

ABOUT MOTHERS CAR CARE PRODUCTS: Started over 50 years ago in Southern California, Mothers has grown from humble beginnings into the premiere developer and supplier of automotive car care products in the world. Catering to the high-end, custom and exotic car enthusiast, Mothers has a product line of 70 unique cleaners, polishes and waxes available to the demanding car owner, as well as to the professional detailer. Visitors to their website, www.mothers.com can view their full product line, see How-To suggestions and videos, find a local retailer and make purchases from their eStore. Mothers Car Care Products can be found at many Canadian retailers from coast-to-coast.