A perennial supporter of the Motorama Custom Car & Motorsports Expo presented by Mothers, Prostate Cancer Canada (PCC) has been named as the official charity of the biggest car show of its kind in Canada.
For the 2017 edition of Motorama – which runs March 10, 11 & 12 at Toronto’s International Centre – Prostate Cancer Canada will again have a booth operated by the Brampton chapter of the Prostate Cancer Canada Network of peer support groups (PCCN).
The booth will be staffed by PCC and PCCN representatives – many of them cancer survivors – prepared to discuss and inform show visitors about the most commonly diagnosed cancer among Canadian men and about Cruisin’ for a Cure Canada, a September car show that provides free PSA (Prostate-Specific Antigen) blood tests to men 40 and over.
“Our support group has long targeted the car hobby, finding places where we can connect with the ‘boys and their toys’,” explained PCCN spokesman Jim Dorsey. “A good place to find men, and the ladies who care about them, is around cars. We’ve found that the wives and girlfriends are often the best sales people we have.”
One in eight Canadian men will be diagnosed with prostate cancer during his lifetime. Although the mortality rate has noticeably decreased over the past 20 years due to improved testing and better treatment options, an estimated 4,000 Canadian men succumbed to prostate cancer last year alone.
“The key to surviving prostate cancer is early detection, when the survival rate can be over 90 per cent. The PSA test is the best method we current have to alert men to a problem at an early stage,” continued Dorsey. “That’s the message that we’re trying to get across at Motorama.”
David Weber, one of the principal partners of Motorama echoes a similar message. “As a prostate cancer survivor myself, I know firsthand how devastating a positive diagnosis can be. I also know firsthand that early detection can mean the difference between life and death, and in my case I was very lucky to find my cancer early. Motorama is pleased to be able to partner with Prostate Cancer Canada at this year’s show.”
Although the primary objective of the appearance of Prostate Cancer Canada is to increase awareness of this painful disease and to encourage early detection, Motorama and PCC organizers will also be making efforts to raise funds for prostate cancer research.
Prostate Cancer Canada pledge forms and a donation box will be available to exhibitors and sponsors in the show office, with other donation locations for show visitors spread throughout the Motorama show area.
Prostate Cancer Canada will be located in Booth # 136, in the northwest portion of Hall 1.
ABOUT PROSTATE CANCER CANADA: PCC is the leading national foundation dedicated to the elimination of the most common cancer in men through research, advocacy, education, support and awareness. As one of the largest investors in prostate cancer research in Canada, Prostate Cancer Canada is committed to continuous discovery in the areas of prevention, diagnosis, treatment, and support. For more information, visit www.prostatecancer.ca or see them on Facebook at: www.facebook.com/prostatecancercanada.
ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The third annual Motorama Custom Car & Motorsports Expo Presented by Mothers takes place March 10, 11 & 12, 2017 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 300,000 square feet of custom cars, hot rods, racing vehicles of all kinds, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit www.MotoramaShow.com.