Following up on the successful re-introduction of the traditional tuner / import / modified room at the 2016 edition of Toronto’s Motorama Custom Car & Motorsports Expo Presented by Mothers, the show’s promoters are planning to make the second annual Spring Fever feature room even better.
Spring Fever: Modified Cars & Culture will once again take place in the 30,000+ square-foot Hall 4 at Toronto’s International Centre. The ‘show within a show’ is part of the March 10, 11 & 12 (2017) celebration of automobiles and racing spectacular at the venue, located across from Pearson International Airport.
After a fantastic debut for Spring Fever at the March 2016 show, Kristine Danton is returning as the organizer of Spring Fever. The reaction to ‘SF1’ was extremely positive and now the focus turns to building on the momentum and making ‘SF2’ even more successful.
“Kristine did a great job with the Spring Fever hall last year. It was a great first effort and we received a lot of positive feedback,” said Motorama co-promoter David Weber. “Kristine fit in perfectly with our team. Her knowledge, relationships and reputation made last year’s Spring Fever debut everything we’d hoped it would be… and we’re looking forward to doing it again now that we have a year under our belts and more people are jumping onside.”
Danton is planning several new components and tweaks for SF2.
“New for 2017 will be a special feature called Afraid of Heights,” said Danton, who has organized more than 25 car shows and been part of countless others during her career. “It will showcase mini and full-size trucks running air suspension set-ups. It’s my goal to introduce a new special feature each year, celebrating different aspects of the modified vehicle community. Afraid of Heights will feature seven outstanding trucks, lined up in Hall 4A, just before the entrance into Spring Fever.”
As was the case at SF1, the hall will remain well-lit to highlight the incredible vehicles on display, while maintaining a family-friendly atmosphere. A DJ will once again be part of Spring Fever, entertaining attendees when the stage is not in use for awards presentations or other activities.
A $1,000 cash prize will once again be awarded to the Best in Show winner, along with $500 going to the runner-up. A full set of awards specific to Spring Fever will be presented, with a wide range of classes and special ‘Best of’ categories. Spring Fever will also feature several new vendors, alongside of those who are returning after being part of SF1. New for 2017 will be live tattooing taking place at the Ink N’ Iron booth.
Concluded Danton, “the end goal will be to select only the absolute best vehicles, allowing show attendees the opportunity to immerse themselves in the best that our community has to offer.”
Vehicle Registration for SF2 is now open and will continue through until January 31, 2017. Forms and info are available on the Register a Vehicle tab at MotoramaShow.com. Applicants will be notified of their acceptance starting in early February.
Those interested in becoming exhibitors at Spring Fever can email sf@MotoramaShow.com or call (416) 962-7223. Additional information is available on the Exhibitor Info tab at MotoramaShow.com.
ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The third annual Motorama Custom Car & Motorsports Expo Presented by Mothers takes place March 10, 11 & 12, 2017 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 300,000 square feet of custom cars, hot rods, racing vehicles of all kinds, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit www.MotoramaShow.com.