TORONTO, ON – With just under 200 days until showtime, the organizers of the Motorama Custom Car & Motorsports Expo Powered by JMF Motorsports are excited to announce that the 2027 edition of Canada’s biggest indoor automotive and racing enthusiast show will take place March 12, 13 & 14, 2027, at The International Centre, across from Toronto Pearson Airport.
“We’re incredibly proud of what Motorama has become over the past dozen years,” said the Motorama team. “Thanks to the support of car owners, racers, sponsors, exhibitors and staff, we’ve built something truly special together. It’s a privilege to carry on this amazing March Break tradition, which began more than 50 years ago.
Shaun Umscheid, known to millions of social media fans as the ‘What? Nooo Waaay’ Guy, will be at Motorama all three days of the show. He and his wife, Julie, are coming from Alberta to meet fans and be part of Canada’s biggest automotive enthusiast and motorsports showcase. Also joining us all three days will be Mike Hall of Rust Bros. Much like Chip Foose, Dave Kindig and other industry stars who return to the SEMA show every year, Mike has become a Motorama favourite. His personality is magnetic, and we’re thrilled to welcome him back for 2027. Umscheid and Hall will both be in their own autograph/selfie booths for much of the weekend as well as appearing on The Hagerty Stage for fan Q&A sessions and awards presentations.
We’ll be announcing additional features and attractions in the coming months. Preparations are already well underway as we get ready to once again kick off the Canadian motorsports and car culture seasons at Motorama.”
The 2026 edition of Motorama attracted outstanding crowds, and the team is already hard at work developing new features and enhancements to make the 2027 show even better for fans, car owners, exhibitors and sponsors.
In the weeks ahead, exhibitors and sponsors who participated at the 2026 show will have the opportunity to renew and secure their same locations and sponsorship properties for 2027. Meanwhile, vehicle submissions are already being accepted at MotoramaShow.com.
Also of interest, the MotoramaShow.com website has become a year-round destination for automotive enthusiasts. In addition to providing everything exhibitors and showgoers need to know about the show, the site is regularly updated with automotive and racing news, videos, historical content, car show and cruise-night galleries, and more.
Motorama 2027 will feature something for every automotive enthusiast. Hall 1 – The Grand Hall – will showcase 28 all-new, first-time-displayed vehicles in beautiful 20’ x 20’ presentations, while Hall 2 will feature a vibrant mix of car clubs, feature vehicles, exhibitor displays and themed attractions. In total, Motorama 2027 will showcase nearly 450 impressive vehicles.
Returning to Hall 1B, the Gulf Racing Zone presented by Stoneridge Specialty Insurance will once again bring together tracks, racing series, industry vendors and more than 70 incredible race cars from across Canada. Hall 2 will again be home to Spring Fever: Modified Cars & Culture, celebrating the tuner and modified-car communities. Also returning to Hall 2, Truck-O-Rama will feature an impressive collection of pickups, off-road builds and custom trucks.
Visitors won’t want to miss Motorama Mayhem in the Back Room in Hall 3. A longtime showgoer favourite, this throwback experience recreates the spirit of the 1950s with classic rides, car clubs, traditional hot rod culture, pin-up contests, a DJ, barber, tattoo artist and vintage vendors.
As a valued 2026 exhibitor or sponsor, you have until October 30th to reserve your same booth location and sponsorship opportunities for 2027. After that date, all remaining space and available properties will be released to new exhibitors on a first-come, first-served basis.
Motorama is Canada’s ultimate celebration of cars and racing, launching the spring season with unmatched energy, enthusiasm and passion. Since 1975, The International Centre has been home to this legendary event, providing an unparalleled platform for businesses to connect with thousands of passionate automotive consumers and enthusiasts.
To exhibit or sponsor at Motorama, email exhibitor@motoramashow.com or call (416) 962-7223. Vehicle applications for all areas are now being accepted at MotoramaShow.com. We look forward to seeing you March 12, 13 & 14, 2027, at The International Centre.
ABOUT THE TORONTO MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO POWERED BY JMF MOTORSPORTS: The 12th annual Motorama Custom Car & Motorsports Expo Powered by JMF Motorsports takes place March 12, 13 & 14, 2027 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 330,000 square feet of custom cars, hot rods, racing vehicles of all kinds, trucks, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit MotoramaShow.com.
