The 12th Annual Motorama Custom Car & Motorsports Expo will take place March 12, 13 & 14, 2027 at The International Centre, across from Toronto’s Pearson International Airport.
Motorama is a celebration of automotive and racing culture. It’s the largest show of its kind, in Canada, and continues a five-decade tradition of bringing car owners, car clubs, racing series, tracks, racing fans and auto enthusiasts together to kick-off Canada’s car show and racing seasons. The 2026 show will start the second half-century of car shows at the same venue, on the same weekend. ‘Dizzy’ Dean Murray’s inaugural Motion Custom Car Show took place in March 1975.
Motorama will once again feature incredible, first-time shown cars, informative and entertaining exhibits, celebrities, interesting forums, press conferences, awards presentations and aisle after aisle of vendors.
Motorama is your best opportunity to put your brands, products, messages and/or race schedules in front of passionate automotive and racing enthusiasts at a time when they’re making buying and travel decisions for the upcoming season.
“Our time at Motorama was nothing short of amazing. The show gave us an incredible opportunity to connect face-to-face with the automotive community and showcase what Northern Performance is all about. We were blown away by the enthusiasm, support, and genuine interest in our brand. It was a chance for us to highlight our products, meet passionate car enthusiasts, and build lasting relationships within the industry. We’re grateful for the experience and can’t wait to return even stronger.”
– Sean Gibbs • Northern Performance / WeatherTech
Adults $25 | Seniors (65+) $20 | Youth (7-15) $17 | Children (0-6) Free
Prices include all taxes. And parking is always free at Motorama!
Crowd
35,000+ custom car, hot rod & racing enthusiasts attend during the three day show, in Canada’s biggest market
Venue
Over 330,000 square feet of exhibitor and display space in multiple halls at The International Centre
Hall 1 is filled with 28 incredible, mostly ‘first time shown’ Canadian-built and owned vehicles. Vendors line both sides of the 105,000 square foot space. Further into the show, in Hall 2, car clubs, feature displays, the Main Stage and corporate exhibits make this room a sensory experience you won’t forget.
Motorama is the official start of the Canadian racing season! The Gulf Race Fuels Racing Zone presented by Stoneridge Specialty Insurance and InsideTrackNews.com features racetracks, series, equipment and collectible vendors, a busy stage and motorsports media zone, historic displays and over 100 race cars of all kinds.
A ‘show within a show,’ Mayhem… in the Backroom, presented by Zehr Insurance is like taking a trip back in time. Located in Hall 3, classic and vintage cars and clubs give the room a ‘50s vibe. Throw in pinup girls, an old school DJ, tattoo artists, barbers and vintage exhibitors, and you’ll know you’ve arrived.
Spring Fever: Modified Cars & Culture is an integral part of the annual Motorama Custom Car & Motorsports Expo. Located at the ‘top’ of Hall 2, Spring Fever will showcase even more modified builds, expand the JDM scene, and highlight the diversity of global car culture.
A prominent presence at the Motorama Custom Car & Motorsports Expo gives sponsors and exhibitors an opportunity to maximize product and brand awareness – among targeted enthusiasts and within the industry. Beyond just the three days of Motorama, your sponsorship package will work for your company well in advance of – and after – showtime, in several ways.
Your participation distinguishes you from the competition, demonstrating your passion and leadership within the custom car, motorsports and/or automotive enthusiast communities.
Ask us about a custom-designed, integrated package to suit your specific needs! We’ll work with you to create a high-value package that includes exhibitor space, a presence in the Official Show Program, a press release announcing your participation, and continued online and social media attention recognizing your company’s prominent status.
Awesome show, and very busy with big crowds. The biggest show in the area for motorsports and Hot Rod lovers!
– JP Gobeille • B&G Race Fuels
Show Program
The Official Motorama Show Program is your ‘go to’ guide to what’s happening at Motorama. It includes the show schedule, floorplan maps, celebrity features, stories about participating clubs, different areas of the show, special displays and featured vehicles, show sponsors and more. 15,000 copies of the program will be distributed free to showgoers. The program is also available as a free digital flipbook, before and after the show. Click on the button below to view the 2026 Motorama program.