BASF Canada will be showcasing five amazing vehicles in its display at the Motorama Custom Car & Motorsports Expo presented by eBay Motors.

A 1973 Toyota Celica, built by Windsor, ON’s JH Restorations, will be on display. The vehicle appeared in the Edelbrock booth at SEMA 2019 and is a ‘survivor’ car, with a twist. Original paint was kept on the main body of the Celica, while BASF base coat was used to match the original colour, along with a matte clear to lock it all in.

Meanwhile, the Pfaff Motorsports No. 9 Driveway Porsche 911 GT3 R, which appeared at SEMA 2022, will showcase a unique project from Markham, ON’s Pfaff Autoworks. The winningest 991.2 GT3 R in IMSA history saw a transformation after winning last year’s GTD Pro class championship, in a project dubbed ‘Paint It Plaid.’

The traditional plaid wrapping was replaced with a fully painted livery – including all the sponsor decals – using BASF’s environmentally friendly Glasurit 100 Line process, which took less than 20 days to complete.

Our customers will be bringing first time shown painted 1971 Chevelle Malibu, a Factory 5 Hot Rod Truck and a 1991 Chevy Camaro will also be on display in the BASF Canada booth for the attendees’ pleasure.

“Glasurit 100 Line is a game-changer for our customers,” said Mark Huisman, Canadian Business Manager, BASF Canada Inc. “Not only does it offer them unprecedented quality and efficiency, but it has set a new sustainability standard with the lowest VOC values on the market. When you add this to its excellent color stability, robustness in application and its environmental attributes, 100 Line is the most innovative and sustainable paint system in the industry for getting more car jobs done.

“When comparing with existing basecoat lines in the market, customers can expect savings of up to 35% in overall process times through faster application and shorter flash-off cycles. Another 20% savings can be made as material consumption is reduced.”

Brian Busby, BASF Canada account manager added, “Basically, all these people have their hot rods painted and it used to be in solvent paint. And now they’re thinking – because of waterbase and the new technology – that they can’t match their car. And that’s not true; we’re going to have a camera at the show, and we can match peoples’ colours right there.”

If you’re not lucky enough to have your vehicle inside the building, you’ll be able to learn more about how to get your vehicle’s colour matched anytime. BASF Canada will have sales and technical representatives on hand to answer questions.

BASF Canada will continue its tradition of presenting the Best Paint Awards at the show. The company will select one of the winners, with judges selecting the others. While BASF sponsors the awards, Busby emphasizes that anyone can win.

“We support the good quality of the vehicles done, at the show,” he said. “We’re very unbiased; we’re a very ethical company and we’re just there to support Motorama, as well as our existing and potential customers!! May the best vehicle win!”

For tickets and show info, visit

ABOUT BASF CANADA: BASF is the world’s leading chemical company, with the best teams developing intelligent solutions for our customers. Their automotive refinish business makes and markets the finest coatings for body shops, restoration facilities, customizers and commercial transportation. From the factory assembly line to the collision repair facility, BASF Coatings are used to provide the finest, most durable finishes with more than 50% of global annual car production boasting at least one layer of BASF paint. To discover more about the BASF corporation and to view a line up of their available products, visit their website at

Tags:  , , ,