Gulf Race Fuels Becomes Primary Sponsor of Motorama Racing Zone

The Gulf Race Fuels Racing Zone Presented by Stoneridge Specialty Insurance is a Major Part of the Toronto Motorama Show

Following a successful debut as an exhibitor at the 2023 Toronto Motorama show, Gulf Race Fuels is increasing its presence at the Motorama Custom Car & Motorsports Expo presented by eBay Motors in a big way. The company is becoming the primary sponsor of the Gulf Race Fuels Racing Zone presented by Stoneridge Specialty Insurance.

Located in Hall 1B, the Racing Zone is home to all things racing, with cars, drivers, series, tracks, parts suppliers and manufacturers, and collectible vendors occupying the space. The Gulf Race Fuels Racing Zone will also host a dedicated stage that will present live interviews and podcasts, as well as the Racers’ Corral that will feature a wide variety of racing vehicles representing the full spectrum of Canadian motorsports.

In addition to their sponsorship of the Racing Zone, Gulf Race Fuels will also have a large presence at their display in Hall 2. At their booth, the company will not only showcase its innovative range of fuels designed for high-performance applications, but it will also display a Gulf-sponsored NHRA Super Comp dragster. The car was driven to a runner-up finish in the LODRS Division 6 standings last season by 21-year-old Reid Holland, of Warman, SK, who will be on-hand to greet showgoers throughout the weekend.

Gulf Race Fuels is working with teams across the racing industry, from motorcycles to dragsters, flat track to short track, to create proving grounds for their products.

“The consistency of our products is what we’re bringing to the table. We look forward to connecting with members of the racing community to educate them about the quality of our fuels and what will work best for them,” said Gulf Race Fuels’ Jeff LaRose. “We don’t run 100 different race fuels… we’re running about 11 different variations. But we do 11 very, very well. Our focus is getting people the fuel products they want and need.”

LaRose says that Gulf Race Fuels provides a consistent product at competitive prices, with warehouses in both Western and Eastern Canada ensuring that supplies are always available. He’s looking forward to renewing friendships and creating new connections at this year’s Motorama, which will take place March 8, 9 & 10 at the International Centre, across from Toronto’s Pearson Airport.

“The team at Motorama was second to none, the way they took care of us,” said LaRose, of his inaugural experience at the show, last year. “I was extremely impressed by the way the show ran and then the amount of traffic… it was probably one of the busiest and best shows that we did in Canada all last year. So, when we had the opportunity to up the ante a little bit and become more involved with Motorama, there was never a question in our minds.”

Gulf Race Fuels will remain the primary sponsor of the Racing Zone at Motorama through at least 2026. For more information about Gulf Race Fuels, please visit For tickets and show info, visit

ABOUT GULF RACE FUELS: With a vision to become the preferred supplier for multiple motorsport and performance disciplines across all levels of competition, Gulf Race Fuels combines the unrivaled history and innovative market-firsts that the Gulf brand is known for with in-depth market knowledge and expertise. This unique combination allows Gulf Race Fuels to provide partners with the best possible fuel solutions, catering to a variety of setups and ensuring peak performance on the track. Headquartered in Kipling, Saskatchewan, Small Motor Service is the authorized distributor of Gulf Pro and Gulf Race Fuels in Canada. For more info, go to and, email or call 1-833-224-4513.