Following a successful 2024 show debut as primary sponsor of the Gulf Race Fuels Racing Zone presented by Stoneridge Specialty Insurance, Gulf Race Fuels returns to the Motorama Custom Car & Motorsports Expo presented by eBay Motors with a significant announcement ready to be revealed.
Gulf Race Fuels will announce a great partnership in the Canadian racing industry on Friday, March 7 at their Hall 2 booth. Gulf’s Jeff LaRose says they’re thrilled to be back at Motorama and that showgoers should stop by on opening day to see what the company has in store. He says they’ve constantly been advancing relationships in Canadian racing and that this announcement will not disappoint.
Located in Hall 1B, the Racing Zone is home to all things racing, with cars, drivers, series, tracks, parts suppliers / manufacturers, and collectible vendors occupying the space. The Gulf Race Fuels Racing Zone will also host a dedicated stage that will present live interviews and podcasts, as well as the Racers’ Corral that will feature a wide variety of racing vehicles representing the full spectrum of Canadian motorsports.
This is the second year of Gulf Race Fuels’ primary sponsorship of the Motorama Racing Zone, a role that created an immediate impact for the company. LaRose says that it was a wonderful experience in 2024.
“It develops a lot more friendships, a lot more business opportunities,” said LaRose. “It just brought way more attention to the product line and has probably been one of the things that has helped us bring the next level of racing to the game. What we’re unveiling this year is probably a result of our visibility and the show’s support from last year.”
Gulf Race Fuels will also be releasing a new fuel blend at this year’s Motorama. LaRose is particularly proud of the high quality and consistency of the selection of fuels they produce, noting that it’s these things that separate Gulf Race Fuels from the competition, allowing them to cater to a wide variety of needs.
“We’re a focused, high-quality fuel company. And we’re bringing more products to the retail space every year,” said LaRose. “We have a product that will support literally every racing customer and/or series that is out there. With our 12 different fuel offerings, I think there’s very, very little in Canada that we can’t cover.”
The iconic branding is another element that makes Gulf Race Fuels stand out. LaRose says that the people who build, blend and create the formulations for Formula 1 are the same people who create the formulations for customers in Canada.
“Whether you are putting our small engine fuel in your chainsaw, or whether you are running our Max 116 in your drag car, you’re coming down the pipe from Formula 1 engineering,” said LaRose. “We’ve got that high-end engineering in our fuel quality blending… you get the same level of commitment, quality and engineering that F1 gets.”
Motorama takes place March 7, 8 & 9 at The International Centre, across from Toronto’s Pearson Airport. For tickets and show info, visit MotoramaShow.com.
ABOUT GULF RACE FUELS: With a vision to become the preferred supplier for multiple motorsport and performance disciplines across all levels of competition, Gulf Race Fuels combines the unrivaled history and innovative market-firsts that the Gulf brand is known for with in-depth market knowledge and expertise. This unique combination allows Gulf Race Fuels to provide partners with the best possible fuel solutions, catering to a variety of setups and ensuring peak performance on the track. Headquartered in Kipling, Saskatchewan, Small Motor Service is the authorized distributor of Gulf Pro and Gulf Race Fuels in Canada. For more info, go to GulfRaceFuels.com and SmallMotorService.com, email info@smallmotorservice.com or call 1-833-224-4513.
ABOUT THE TORONTO MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The tenth annual Motorama Custom Car & Motorsports Expo presented by eBay Motors takes place March 7, 8 & 9, 2025 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 330,000 square feet of custom cars, hot rods, racing vehicles of all kinds, trucks, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit MotoramaShow.com.
