Lincoln Electric has been a high-profile fixture at the Toronto Motorama show since the Expo’s inception. And that will continue in 2022, albeit in a different capacity.
New for this year, the company will serve as the presenting sponsor of the Lincoln Electric Canadian 10 Awards recognizing the top ten finalists in the running for the Motorama Grand Champion Award.
The Motorama Custom Car & Motorsports Expo Presented by eBay Motors takes place April 29, 30 & May 1 at The International Centre, across from Toronto’s Pearson Airport.
In the mold of the long-running Great 8 awards at the Detroit Autorama show, the Lincoln Electric Canadian 10 will see the Motorama judging team identify the top ten cars in competition by placing large teardrop banners beside the vehicles, in the early hours of Saturday, April 30. This will give showgoers an opportunity to review the cars and speculate about which one will be selected as the Motorama Grand Champion Award winner, at 2:00 p.m. on Sunday afternoon, just prior to Motorama’s conclusion.
The Lincoln Electric Canadian 10 will be selected from more than 350 vehicles entered in Motorama. Regardless of whether they win the Grand Champion Award, all ten will receive a prize pack that includes a custom-designed varsity-style Lincoln Electric jacket.
As well, all will keep their Canadian 10 banners for use at future car shows and competitions, identifying them as a top contender at Canada’s biggest indoor auto enthusiast and motorsports show.
“Lincoln Electric is proud to once again be supporting the Motorama Show in 2022 as the Canadian 10 Awards sponsor and with a POWER MIG® 140 MP® giveaway,” said Caroline Araujo, Lincoln Electric Company of Canada’s National Marketing Manager. “We look forward to an exciting event with the talented custom car and motorsport industry.”
Adding to the excitement of Sunday’s Grand Champion reveal, Lincoln Electric will present a POWER MIG® 140 MP® Multi-Process Welder to a lucky recipient whose name is drawn, at random, from all the car owners with vehicles in competition at Motorama. The POWER MIG 140 MP welder is designed for home projects and repair, sheet metal autobody work, as well as farm and small shop welding.
Participating in the draw for the Lincoln Electric welder will be Bad Chad Hiltz, star of the TV show Bad Chad Customs. Bad Chad uses Lincoln Electric welding and cutting equipment in the course of building his world-famous vehicles at his shop in Nova Scotia. The draw for the Lincoln Electric Power MIG 140 MP welder will take place just prior to the Grand Champion announcement. The winner must be present to accept his or her prize.
“Lincoln Electric is a perfect fit with Motorama, given that our show is targeted to car and racing enthusiasts, most of whom work on their own vehicles and would appreciate having access to their own Lincoln Electric Power MIG welder, in their garage,” said Motorama co-promoter David Weber. “The Canadian 10 is a high-profile program and we’re all looking forward to seeing the Lincoln Electric Canadian 10 banners placed beside the top ten vehicles at the show, knowing that one of them will be selected as the Motorama Grand Champion.”
ABOUT LINCOLN ELECTRIC: Lincoln Electric moved into the Canadian marketplace in 1914 with sales offices now located in Mississauga and Calgary. Lincoln Electric services a diverse list of industries ranging from automotive and transportation, to ship building, pipeline and offshore construction to thermal, nuclear and wind power contracting. A value partner of the motorsports industry, Lincoln Electric equipment can be found in the garages of NASCAR, IndyCar, NHRA, off-road, sprint car and drifting competitors. Lincoln Electric is also a world-renowned educator, having trained over 100,000 graduates in its welding schools. An inventory of their full product line, plus other company details can be found by visiting their website www.lincolnelectric.com, or by telephone at (416) 421-2600.
ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The seventh annual Motorama Custom Car & Motorsports Expo Presented by eBay Motors takes place April 29, 30 & May 1, 2022 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 300,000 square feet of custom cars, hot rods, racing vehicles of all kinds, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit www.MotoramaShow.com.
