Miss Motorama Pinup Pageant to take place Saturday, March 9 in the Mayhem vintage room

Fashion and classic cars collide in the Miss Motorama Pinup Pageant, which is part of Motorama Mayhem… in the Backroom presented by Zehr Insurance. The fifth annual pageant will take place Saturday, March 9, 2024, on the Mayhem room stage.

From a Marilyn Monroe ‘bombshell’ look to everyday styles worn by women in the ‘40s and ‘50s, pinup fashion includes clothing with a sassy element to it, that can also be used more practically. Judging criteria for the pageant will look at a range of elements, including hair and make-up, originality and accuracy of clothing, and a contestant’s poise and personality.

Suzie Newbold, who owns Suzie’s Bombshell Boutique in Port Dover, ON, will return as host of the pageant. She says that it’s a fascination with mid-century modern culture that connects vintage cars and styles.

“Folks who appreciate that era are often drawn to pinup style, classic cars, rockabilly music, and tiki culture,” said Newbold. “It’s our way of pulling together what feels like the best parts of that era. Plus, what guy doesn’t want a pic of his shiny car and a classic pinup girl?”

Newbold says that applicants should keep in mind that their submission gives the judges an idea of who they are and what they enjoy about the pinup and car cultures. A personalized question is created based on the submission, which will then be asked on-stage.

“We had a good number of contestants who came from all different walks of life and had engaging stories to tell about their connection with pinup and vintage culture,” said Newbold, about last year’s pageant.

“The camaraderie amongst the contestants is obvious and the girls all enjoyed having a pinup lounge to take pictures in afterwards. The success of this pageant is evident in the friendships it has helped create.”

New for this year, contestants had an opportunity to score bonus points by entering early, which includes participation in a People’s Choice Contest held on Instagram. The top-three contestants in the pageant will receive prizes. For more details and pageant rules, visit MotoramaShow.com/Pinups. The pageant is scheduled for 1:30 p.m. on Saturday, March 9.

The Pinup Pageant is just part of the spectacle of the Zehr Insurance Mayhem room, in Hall 3. Suzie’s Bombshell Boutique will be among the vendors and booths set-up throughout the weekend; the boutique will be fully stocked with new dresses, some returning favourites and special pricing not found in-store.

The Motorama Custom Car & Motorsports Expo Presented by eBay Motors will take place March 8, 9 & 10 at The International Centre, across from Toronto’s Pearson Airport.