TORONTO, ON • Following up on their successful debut as part of the Hot Rod & Kustom Kar Exhibit at February’s Canadian Motorsports Expo, Bob McJannett and his team at Performance Improvements are eagerly anticipating being part of the inaugural Motorama Custom Car & Motorsports Expo. The show takes place March 13, 14 & 15, 2015 at Toronto’s International Centre.
To underscore McJannett’s support for Motorama, Performance Improvements has signed on as one of the first registered exhibitors for the new show, and will also be taking a role as an Official Sponsor of Motorama.
“We believe that Toronto needs a show like this, and we would like to be a part of growing Motorama,” said McJannett. “From a business perspective, this show gives us the opportunity to expose our products to a huge customer base, create an attention-grabbing vision of our product lines, and to turn people in the direction of our stores.”
By combining an automotive-based exhibition that caters to the custom car community – with a show that also features racers and motorsports fans – the new Motorama Custom Car & Motorsports Expo offers companies like Performance Improvements an opportunity to connect with two distinct groups of automotive enthusiasts.
“For 50 years, Performance Improvements has invested in the sport and the classic car hobby,” continues McJannett. “We carry a wide variety of products; nothing that you really need… but things that you really want. The people who are going to be at the Motorama Custom Car & Motorsports Expo will be the enthusiasts we deal with every day, as well as a lot of new people that we hope to deal with in the future.”
Discussing the news that Performance Improvements has stepped up as an early supporter of Motorama, show co-promoter David Weber said, “We are honoured that Bob McJannett and Performance Improvements have gotten behind Motorama the way they have. They are a leader in the industry and their support and efforts to promote Motorama to their customers and contacts have been invaluable.”
The most recent edition of Performance Improvements’ Performance in Motion magazine (right) has a cover story on the history of car shows in the Toronto region, and includes a feature on Motorama.
“We were blown away by the Performance in Motion cover and article,” continued Weber. “The comic book feel of the amazing cover, designed by Jeff Norwell, and the story inside by Bob [McJannett] really gave us a boost in terms of letting the classic and custom car communities know about Motorama. Bob is passionate about the fact that this region needs a good, pre-summer show and we’re excited about working with him and his team to make it a success for everyone.”
To locate a Performance Improvements store, or to view an on-line list of products and resources, visit their website, www.performanceimprovements.com, or call their head offices at (416) 259-9656. The company is also very active on social media. Follow them on Twitter at @PIspeedshops, on Facebook at facebook.com/pispeedshops and on Instagram at instagram.com/pispeedshops.
ABOUT PERFORMANCE IMPROVEMENTS: From humble beginnings in 1964, Performance Improvements has grown into Eastern Canada’s leading retailer of high performance auto parts and accessories. From its new 22,000 square foot headquarters in Etobicoke, ON, and its six outlets spread across Southern Ontario and Quebec, Performance Improvements supplies customers from across the country and around the world. With over 650 suppliers offering bumper-to-bumper parts and accessories for most models of domestic and imported cars, Performance Improvements proudly states, ‘We can’t fix your car, but we CAN make it better!’
