Ridgeline will be a first-time sponsor at the Motorama Custom Car & Motorsports Expo presented by eBay Motors.

Ridgeline, Parkland Corporation’s proprietary lubricants and specialties brand, was launched in 2018. It is now available in 26 markets in Canada, U.S. and Caribbean. Ridgeline products are widely used in passenger vehicle, commercial, and industrial market segments. Ridgeline’s product offering includes a Ridgeline Renewable line that boasts 11 biodegradable products that help protect equipment and the environment.

“We look forward to connecting with friends, old and new, at the show and showcasing Ridgeline Lubricants to an audience who knows the importance of quality, high-performance products,” said Thomas McClary, Director of Lubricants and Specialty Products at Ridgeline Lubricants. “We are also proud to launch our automotive line to the Canada market through our expansive convenience store stream.”

The company will feature its Ridgeline Full Synthetic 5W-30 Motor Oil at this year’s show. This product is API licensed and dexos1 Gen 3 approved. Ridgeline’s Full Synthetic 5W-30 has exceptional wear protection and is engineered to handle severe driving conditions.

In addition to showcasing products, Ridgeline will present an award at Motorama, which takes place March 10, 11 & 12 at Toronto’s International Centre.

“We have a culture of celebration at Ridgeline, and we want to celebrate hard work and innovation at Motorama,” said McClary. “The ‘Ridgeline’s Finest’ Award honors vehicles and/or projects where a great deal of heart and soul was invested. This aligns with Ridgeline’s values: quality, performance and a commitment to great products.”

McClary added that the company is proud to be a Motorama sponsor.

“We prioritize continued learning and forging quality connections at Ridgeline,” he explained. “And there’s no better place to do that than a trade show, especially one like Motorama.”

For tickets and show info, visit MotoramaShow.com.