Ridgeline Lubricants Sponsors Motorama Shop Tours Video Series

A first-time sponsor at last year’s show, Ridgeline Lubricants increases its support of the Motorama Custom Car & Motorsports Expo presented by eBay Motors, as it becomes the presenting sponsor of the Motorama Shop Tours videos.

The six-video series, produced by Fuel MediaLab, feature builder and owner interviews, and offer sneak peeks of vehicles that will be displayed at Motorama, some of which are still a work in progress. This year’s Featured Builder and Featured Car Club – Binbrook Speed & Custom and the Oldies Car Club, respectively – will be included in the videos, along with Harse AutoCraft, Lowdown Hot Rods, JH Restorations and Mary Agresti, the owner of a ’57 Chevy truck entered in the show. An additional Shop Tour video, produced by Ridgeline, will also be included in the lineup, providing a glimpse into how they’ve integrated into the custom car and motorsports communities.

The Motorama Shop Tours presented by Ridgeline will be published on MotoramaShow.com in the weeks leading up to the show; they’ll also be posted on YouTube, Facebook, Instagram, TikTok and X (Twitter).

Ridgeline, a Parkland brand, offers customers exceptional quality, reliable, and high-performance lubricants and specialty products. More than just an oil brand, Ridgeline’s care for the community and the environment is at the core of who they are. This connection is what fuels their support of Motorama.

“We want to give back to the local shop community because we understand the challenges you, your engines and equipment may face because we live in that same space. This knowledge of the landscape is what gives us an edge and why we believe we can provide support,” said Thomas McClary, Director of Lubricants and Specialty Products at Parkland. “We’re looking forward to seeing the shops being highlighted and their setup, as well as getting to know the community, and also to let the community know a little more about us.”

Ridgeline has over 150 products in its lineup, ranging from passenger vehicle motor oils to specialized industrial lubricants. While the company won’t be promoting any specific products at the show, they will be introducing their Ridgeline Vintage Car Club, which celebrates the classic and antique automobile community and their passion for the hobby.

Talking about the Ridgeline Motorama Shop Tours videos, show co-promoter Mike Galipeau said, “The videos are a great way of giving Motorama showgoers a taste of some of the amazing vehicles they can expect to see at the show. As well, they offer interesting stories and insights from the builders and owners. The Ridgeline Motorama Shop Tours videos get everyone excited and thinking about the show, and we appreciate Ridgeline’s partnership in making them happen.”

Motorama takes place March 8, 9 & 10 at The International Centre, across from Toronto’s Pearson Airport. For tickets and show info, visit MotoramaShow.com.

ABOUT RIDGELINE LUBRICANTS: Ridgeline™ is a brand of Parkland Corporation, the largest independent operator of retail and commercial/industrial fuels in Canada, the U.S. and the Caribbean combined. This relationship gives us greater access to multiple supply and distribution sources, expanded delivery fleets, and a larger number of customer-focused, service-driven employees. Our focus on safety is an important value we share with our customers. We’re here to stay and we’re here to grow right along with you. For more information, visit RidgelineLubricants.ca.

ABOUT PARKLAND: Parkland is an international fuel distributor, marketer, and convenience retailer with operations in 25 countries across the Americas. We serve over one million customers each day. Our vast retail network meets the fuel and convenience needs of everyday consumers. Our commercial operations provide businesses with industrial fuels so that they can better serve their customers. With approximately 4,000 retail and commercial locations across Canada, the United States, and the Caribbean region, we have developed supply, distribution, and trading capabilities to accelerate growth and business performance.