Sponsors and Partners
Thank you to all of our show sponsors and partners who help to make the Motorama Custom Car & Motorsports Expo possible! Please support the companies that support our communities! There are some high-profile properties still available. See the box, at right, for our contact info.
Title Sponsor of
The Motorama Custom Car & Motorsports Expo
Since 2022, eBay Motors has been the most prominent sponsor of the Motorama Custom Car & Motorsports Expo presented by eBay Motors. They also have a large exhibitor display at the east end of Hall 1, where they connect with showgoers to discuss the different ways eBay Motors can connect them with the sellers and parts they need to maintain and improve their vehicles. Be sure to check them out at the show, or in the meantime at eBay Motors Canada.
Presenting Sponsor of
The Mayhem 'Vintage' Room
For the seventh consecutive year, Zehr Insurance Brokers, of New Hamburg, Ontario, are the presenting sponsor of Motorama Mayhem… in the Backroom. Mayhem is a traditional hotrod and custom car show… within a show. Filling the 30,000 square foot Hall 3, Mayhem regularly features traditional cars, pinup girls, tattoo artists, barbers, pinstripers, awards, DJ Swankenstein spinning records all three days and much more… you’ll think you went back in time!
Sponsor of
The Gulf Race Fuels Racing Zone
Gulf Race Fuels is the presenting sponsor of the Gulf Race Fuels Racing Zone presented by Stoneridge Specialty Insurance. This huge room (Hall 1B) features tracks and series representing the full spectrum of Canadian motorsports. Equipment and collectible vendors as well as special racing related features – including almost 100 Racers’ Corral cars and motorcycles – are also in the Racing Zone.
Sponsor of
The Fast Eddie Night of Champions
The 11th Annual Fast Eddie Night of Champions takes place the evening of Saturday, March 14, 2026 on The Hagerty Stage, in Hall 2. Sponsored by Fast Eddie Racewear, the event will honour more than 140 champions who earned full-season titles in 2025 on short tracks, drag strips and road courses. Nowhere else in the world do so many racing champions get together in one place, at one time, for such a presentation.
Sponsor of
Spring Fever: Modified Cars & Culture
The Spring Fever: Modified Cars & Culture area of the show has been a popular fixture at Motorama since the second year of the show. Located near The Hagerty Stage in Hall 2 – Spring Fever showcases a wide variety of modern tuner, import and modern modified cars.
Sponsor of
The ValvolineCanadian 10 Awards
The Valvoline Canadian 10 Awards honour the top ten vehicles in competition at Motorama. Established in 1866, Valvoline™ Global Operations is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners across the globe.
On the Saturday morning of the show, 10 large teardrop Valvoline Canadian 10 banners will be placed beside the Canadian 10 contenders. On Sunday afternoon, during the Hagerty Special Awards presentations one of them will be the Motorama Grand Champion!
Sponsor of
Hagerty Class & Special Awards
For the third year in a row, specialty vehicle insurance provider Hagerty is the presenting sponsor of the Class and Special Awards at Motorama. The Hagerty Class Awards take place on the Saturday of the show, while the Hagerty Special Awards are on Sunday, on the main Hagerty Stage in Hall 2. In addition to sponsoring The Hagerty Class and Special Awards, the company will also have a booth at the show.
Sponsor of
The Hagerty Stage
One of the most active places in the show is The Hagerty Stage. Located in the northeast corner of Hall 2, near the entrance to Hall 3, The Hagerty Stage is a hive of activity, hosting awards presentations – including the Hagerty Class Awards on Saturday and the Hagerty Special Awards on Sunday – as well as celebrity guest Q&A sessions, music, and entertaining and informative discussion panels.
Sponsor of
Official Motorama Show Bags
TotalEnergies is the sponsor of the Official Motorama Show Bags. Thousands of these reusable bags will be distributed free to showgoers in the Hall 1 lobby, near the main entrance to Motorama. Many of the exhibitors throughout the show have materials and samples available, and the TotalEnergies Bags will be handy to help manage what you collect during your time at Motorama.
Show Level Sponsor
Orbit Insurance Services
Orbit Insurance Services is a Show Level Sponsor of the Toronto Motorama show. Orbit also has a booth in Hall 2 to connect with car owners. And be sure to watch OrbitInsuranceServices.ca and MotoramaShow.com for details about a special contest crafted specifically for Motorama showgoers.
Sponsor of
Students' Day
Friday, March 12, 2027 will be Students’ Day sponsored by WD-40 at Motorama! Students from around Ontario come to Motorama to see the incredible vehicles and displays and to watch the Education Panel on The Hagerty Stage. Click here for more info and to register. WD-40 is a world famous multi-use product known for displacing water, lubricating, penetrating, and protecting metal from rust and corrosion.
Official Investment Sponsor
Graeme R.Kirkland, CIM
Graeme R. Kirkland, CIM is an Investment Advisor and Canadian Investment Manager – a prestigious advanced money management designation awarded by the Canadian Securities Institute, Canada’s authority on higher education and advancement for securities professionals throughout Canada.
Graeme is the Official Investment Sponsor of Motorama 2026. He’ll have a booth in Hall 1 and he’s looking forward to meeting with showgoers to discuss the various ways he can help them. Graeme is active on social media at @gkirklandwealth (Instagram & Twitter/X).
Other Sponsors & Partners
Boneyard Event Services is Motorama’s partner when it comes to all things related to the exhibiting experience.
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Stoneridge Specialty Insurance is Motorama’s insurance provider and is a presenting sponsor of the Gulf Fuels Racing Zone.
Suzie’s Bombshell Boutique, located in Port Dover, ON, is owned and operated by Suzie Elizabeth, the organizer of the Miss Motorama Pinup Pageant. The store specializes in vintage clothing, accessories and more.
JMF Motorsports is the presenting sponsor of Dave Kindig’s appearance at the 2026 Toronto Motorama show. Kindig is the star of TV’s Bitchin’ Rides and is an award-winning designer / builder. JMF Motorsports – owned by passionate auto-enthusiast and performance driver / motorsport enthusiast John Farrow – was formed in 2020 to showcase young Canadian driving talent.
The Hilton Toronto Airport Hotel & Suites is the Official Host Hotel of Motorama. It’s located just minutes from Pearson International Airport and a five minute drive from The International Centre, the home of Motorama. Car owners, exhibitors and attendees receive a significant discount and bonus additions.
Click here to view the special Motorama information and booking site. Note: Guests must book their rooms by February 20, 2026 to take advantage of special show pricing.
Since 1997, InsideTrackNews.com has been Canada’s trusted source for Canadian motorsports news. The company has been a show level sponsor of Motorama since the show’s inception in 2015. New for 2026, InsideTrackNews.com will add a total of $3,000 in random draws in support of the Fast Eddie Night of Champions. Registered champions in attendance are eligible for six, $500 draws.