Spring Fever: Modified Cars & Culture presented by Burning Rubber, set for Year #5

Celebrating its fifth anniversary as part of the Motorama Custom Car & Motorsports Expo, Spring Fever: Modified Cars and Culture, returns to Toronto’s International Centre on March 13, 14 & 15, 2020 to highlight the vehicles, attitude and lifestyle of the tuner, import and modern modified car hobby.

Presented by Oakville, Ontario’s Burning Rubber Tire & Speed, this year, Spring Fever will be moving into Hall 3 at the International Centre.

“We’re excited for the move,” expressed Spring Fever Director Kristine Hill. “It’s a new hall, with a new look and it brings a new energy to our part of the Motorama show.”

She continued, “One thing the move has done is force us to be slightly more selective in our choice of entries. We will still showcase 60 vehicles, but they will be the highest quality that we could find. And we will have a larger variety of vehicles than we’ve ever had in the past, everything from sleek and cool to loud and outrageous.”

Drawing entries from as far away as Quebec and Florida, Spring Fever will feature cars ranging from luxury modified vehicles and drifters, to high-performance, traditional Japanese tuners and exotic hi-lift trucks.

“This will be a great way for show visitors to see the progression of the tuner and modified hobby over the years.”

Hill then went on to reveal that, while Spring Fever prefers to showcase as many ‘first-time shown’ vehicles as possible, several past award winners – including the 2019 ‘Best in Show’ car, a Jeep Wrangler owned by Jagraj Grewal – will also be on display. All the vehicles will be competing for Spring Fever awards that recognize quality workmanship, overall presentation and uniqueness of each entry. A trio of judges, all former championship-level tuners themselves, will scrutinize the vehicles giving special consideration to ‘fit, function, flow and sense of balance.’

Expanding on the lifestyle portion of this ‘show within a show,’ Spring Fever attendees will also be able to enjoy a wide variety of discipline-related vendors, while being entertained by continual music courtesy of DJs Vito and Adele from Vitel Events. Vehicle wrap demonstrations will run throughout the three-day Motorama show. A tattoo artist will also be on hand for the most engaged show visitors.

“We are going to keep things fresh on the Burning Rubber Stage, as well,” continued Hill. “On our stage we will be having such things as a ‘best beard’ and ‘best tattoo’ competition and maybe even a pie-eating contest. Just some silly things to keep people smiling.”

Although one of the newer disciplines in the custom car hobby, the tuner, import and modern modified segments have found a strong following, especially among the younger car hobbyists.

Concluded Hill, “There is a much larger reliance on technology, in these cars. The focus has shifted away from the mechanical side. That doesn’t say that you won’t see some older vehicles, but if you look carefully, you will see how the car builders have incorporated new technology into their cars and trucks. It’s a new game where the tuning tools come though a keyboard, rather than a wrench.”

ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The sixth annual Motorama Custom Car & Motorsports Expo takes place March 13, 14 & 15, 2020 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 330,000 square feet of custom cars, hot rods, racing vehicles of all kinds, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit www.MotoramaShow.com.