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WD-40 will be a first-time sponsor at the Motorama Custom Car & Motorsports Expo presented by eBay Motors, which will take place March 10, 11 & 12 at Toronto’s International Centre. The lubricant company has over 2,000 uses noted by customers for its traditional multi-use product but will use Motorama as an opportunity to showcase its line of specialty products that are also available.

“A lot of people just think of us as the multi-use product, the blue and yellow can with the red cap, that’s what people see us as,” said WD-40 brand & digital marketing manager Sheree Yoon. “But we’re much more than that and we can help them with their projects that they have, that’s what we’re here for.”

There are a number of WD-40 Specialist products with automotive applications...

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