Valvoline returns as presenting sponsor of the Canadian 10 at this year’s Motorama Custom Car & Motorsports Expo presented by eBay Motors, where the company will also unveil a new product that’s coming to market.
The annual tradition will get underway as judges narrow down the hundreds of eligible vehicles to determine the top ten finalists for the Motorama Grand Champion Award. The Valvoline Canadian 10 will then be revealed on Saturday, March 8, when large teardrop banners will be placed beside the finalists’ vehicles.
The Saturday morning event will be streamed live on Motorama’s social media channels for the second straight year, with Fuel MediaLab producing the broadcast. Showgoers will then have more than a day to see the vehicles up-close and form their own opinions as to who will win the show’s biggest prize.
Valvoline Global is a worldwide leader in automotive and industrial solutions, developing strong brand recognition and customer satisfaction since introducing the world’s first branded motor oil back in 1866. The company is powering the future of mobility, with innovative solutions for vehicles with electric, hybrid and internal combustion powertrains.
Valvoline is thrilled to sponsor the Canadian 10 for the second year in a row.
“Valvoline has a long and storied legacy in motorsports and car culture,” said David Watts, Director of Retail Sales at Valvoline Canada. “We love how Motorama and the Canadian 10 provide an incredible opportunity to connect with passionate car owners, talented builders, and such a diverse group of car enthusiasts. It’s a celebration of all things automotive, and we’re proud to be a part of it.
“The cars that made the top ten last year were absolutely incredible. We can’t wait to see the amazing vehicles that will be showcased in 2025!”
In addition to their sponsorship of the Canadian 10, Valvoline will be unveiling its latest cutting-edge premium full synthetic Motor Oil – Restore & Protect – at this year’s show.
The first-of-its-kind innovation removes up to 100% of engine-killing deposits, with continuous use, restoring engines to run like factory clean, while protecting against future damage. This latest addition to their product family is a paradigm shift in motor oil performance, challenging traditional thinking about what a motor oil should do versus what a motor oil could do.
Restore & Protect, with its revolutionary technology and unparalleled benefits, marks another milestone in the legacy of Valvoline firsts that spans more than 150 years. Valvoline Restore & Protect will be available at Canadian retailers starting this June.
Valvoline will have a booth in Hall 1 to showcase its products and interact with showgoers at Motorama.
The Motorama Grand Champion Award winner will be announced during the Hagerty Special Awards, taking place Sunday, March 9 on the Meguiar’s Main Stage in Hall 2. Kevin Mindel, alongside builder JF Launier / JF Kustoms, was last year’s Grand Champion, with a 1968 Mercury Cougar Fastback.
ABOUT VALVOLINE™ GLOBAL OPERATIONS: Valvoline Global is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, the company introduced the world’s first branded motor oil and developed strong brand recognition and customer satisfaction ratings across multiple product channels. With sales in more than 140 countries and territories, Valvoline Global’s solutions are available for every engine and drivetrain, including high-mileage and heavy-duty vehicles, offered at more than 80,000 locations. Valvoline Global is powering the future of mobility through innovative solutions for vehicles with electric, hybrid and internal combustion powertrains – and the company will continue to solve for global automotive and industrial challenges as it moves forward. To learn more, visit ValvolineGlobal.com.
ABOUT THE TORONTO MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The tenth annual Motorama Custom Car & Motorsports Expo presented by eBay Motors takes place March 7, 8 & 9, 2025 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 330,000 square feet of custom cars, hot rods, racing vehicles of all kinds, trucks, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit MotoramaShow.com.
