Valvoline returns for its third consecutive year as presenting sponsor of the Valvoline Canadian 10 at the Motorama Custom Car & Motorsports Expo presented by eBay Motors. At this year’s show, Valvoline will also celebrate its newest Global Partnership as an Official FIFA World Cup 2026™ Supporter.
Motorama attendees are invited to visit the Valvoline booth to learn more about the brand’s strong lineup of premium lubricants and to enter a sweepstakes for a chance to win FIFA World Cup™ merchandise and a trip for two to the World Cup Final.
“Motorama provides a fantastic opportunity to engage directly with our core consumer to talk about cars and the technology behind Valvoline lubricants,” said David Watts, Director of Retail Sales, Valvoline Canada. “Valvoline drives innovation in lubricants, and this Expo gives us a great platform to share our story with car enthusiasts. We’re excited to sponsor the Valvoline Canadian 10 and be part of Motorama for the third year in a row.”
The annual Valvoline Canadian 10 tradition will get underway as judges narrow down the hundreds of eligible vehicles to determine the top ten finalists for the Motorama Grand Champion Award, known as the Challice Cup. The finalists will be revealed on Saturday, March 14, when large teardrop banners will be placed beside their vehicles.
The Saturday morning event will be streamed live on Motorama’s social media channels, with Fuel MediaLab producing the broadcast. Owners and builders who are with their vehicles will also be interviewed on the live stream. Showgoers will then have more than a day to see the vehicles up-close and form their own opinions as to who will win the show’s biggest prize.
The Motorama Grand Champion Award winner will be announced and the Valvoline Canadian 10 will be honoured during the Hagerty Special Awards, taking place Sunday, March 15 on the Hagerty Stage in Hall 2. John Ayres, alongside builder Doug O’Brien of Hot Nights Hot Rods, was last year’s Grand Champion, with a 1970 Chevrolet Monte Carlo.
For the 2026 show, Valvoline will once again spotlight Valvoline Restore & Protect™, a first-of-its-kind motor oil innovation designed to remove up to 100% of engine-killing deposits with continuous use, restoring engines to run like factory clean while protecting against future damage.
Restore & Protect represents a paradigm shift in motor oil performance—challenging traditional thinking about what motor oil should do versus what motor oil could do. Powered by revolutionary technology and delivering unmatched benefits, Restore & Protect marks another milestone in Valvoline’s legacy of firsts, which spans more than 150 years.
“Launched in late June 2025, Valvoline Restore & Protect has performed extremely well across all levels of trade in Canada, reinforcing Valvoline’s leadership in innovation and performance,” said Watts.
Motorama takes place March 13, 14 & 15, 2026 at The International Centre, across from Toronto’s Pearson Airport. For tickets and show info, visit MotoramaShow.com.
ABOUT VALVOLINE™ GLOBAL OPERATIONS: Valvoline Global, the creator of the world’s first branded motor oil is powering the next generation of mobility through innovation for customers in 140+ countries and at more than 80,000 points of distribution. A worldwide leader in future-ready automotive and industrial solutions and best-in-class services for partners around the globe, our legacy of firsts spans nearly 160 years. With solutions available for every engine and drivetrain, from high-mileage and heavy-duty to electric vehicles, Valvoline Global is inventing the way forward for mobility and beyond, expanding its heat transfer solutions to high performance computing. Together with our parent company Aramco, one of the world’s largest integrated energy and chemicals companies, we are driving unparalleled product innovation and sustainable business solutions for what the future holds – on and off the road.
ABOUT THE TORONTO MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The 11th annual Motorama Custom Car & Motorsports Expo presented by eBay Motors takes place March 13, 14 & 15, 2026 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 330,000 square feet of custom cars, hot rods, racing vehicles of all kinds, trucks, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit MotoramaShow.com.
