WD-40 will be a first-time sponsor at the Motorama Custom Car & Motorsports Expo presented by eBay Motors, which will take place March 10, 11 & 12 at Toronto’s International Centre. The lubricant company has over 2,000 uses noted by customers for its traditional multi-use product but will use Motorama as an opportunity to showcase its line of specialty products that are also available.

“A lot of people just think of us as the multi-use product, the blue and yellow can with the red cap, that’s what people see us as,” said WD-40 brand & digital marketing manager Sheree Yoon. “But we’re much more than that and we can help them with their projects that they have, that’s what we’re here for.”

There are a number of WD-40 Specialist products with automotive applications. For example, Penetrant can be used to penetrate rust and loosen whatever needs to be undone on old cars, White Lithium Grease can be used on anything metal-to-metal on cars and Machine & Engine Degreaser can be used to remove all the grease from an old engine so that it’s brand new again.

Yoon says she’s looking forward to walking around Motorama to learn more about the automotive community and their passion for vehicles. She says WD-40’s focus is to help people solve problems and to make positive lasting memories at the same time.

“Everyone needs to have WD-40, whether you’re working on your car or you’re just someone at home, there are so many uses for our products,” said Yoon. “And the feeling people get when they use WD-40…when I moved into my own house, I ended up with four bottles of WD-40 from my dad, just because that’s the way it is, you have memories of using these products with family and friends.”

For tickets and show info, visit MotoramaShow.com.

ABOUT WD-40: WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories, and homes around the world. The Company owns a wide range of well-known brands that include maintenance products and homecare and cleaning products: WD-40® Multi-Use Product, WD-40 Specialist®, 3-IN-ONE®, GT85®, 2000 Flushes®, no vac®, 1001®, Spot Shot®, Lava®, Solvol®, X-14®, and Carpet Fresh®.