ZEHR Insurance ‘Mayhem In The Backroom’ a Popular Feature at Motorama

The popular Mayhem… in the Backroom presented by Zehr Insurance returns for the fifth consecutive year to the Motorama Custom Car & Motorsports Expo presented by eBay Motors, where the vintage-inspired lifestyle room will once again feature cars, art and fashion.

The Hall 3 staple will be home to a trio of car clubs, a row of low-brow artists and the annual Miss Motorama Pinup Pageant, which takes place on Saturday, March 9. There will also be a special ‘build’ on display; an all-aluminum gasser ‘Batmobile,’ an old dragster-style version of the iconic superhero ride.

“I think that Batmobile will be quite the draw because a Batmobile built like this has never been done before,” said Mayhem room manager Brandon Roberts. “This is designed after the original one that was built by George Barris… it’s got a big motor sticking through the hood, it’s got a red metal flake frame, big tires, it’s pretty wild.”

The Batmobile was built by Fugitive Customs and joins a large assortment of vehicles on display in the Zehr Insurance Mayhem room. The Hellions, The SOBs and the East London Timing Association (ELTA) are the participating clubs this year; the ELTA will have a few race cars in their line-up, including an open-engine rail dragster.

There will also be a display from Jalopy Jam Up, an annual hot rod and custom car event that takes place in August. The variety of vehicles that can be found in the Mayhem room is something that stands out to Roberts, who prides himself in presenting new content every year.

“Going from dragsters to gassers to custom vans to customs; I’ve got a buddy coming up from New Jersey with a really nice custom as well, so it’s going to have a good mix of cars back there,” said Roberts. “We’ve got everything from early-30s hot rods to mid-70s custom vans.”

Motorama takes place March 8, 9 & 10 at The International Centre, across from Toronto’s Pearson Airport. In addition to the vehicles and the Pinup Pageant, the Mayhem room will be home to an artist’s alley, with tattoo artists, pinstripers and photographers. Representatives from Zehr Insurance will also be on-hand to talk about their specialty insurance program geared towards collector cars.

The vehicles in the Mayhem room will be eligible for a series of awards that are presented during the Hagerty Special Awards on the Meguiar’s Main Stage. For Motorama tickets and show info, visit MotoramaShow.com.

ABOUT THE EBAY MOTORS PRESENTS MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The ninth annual eBay Motors Presents Motorama Custom Car & Motorsports Expo takes place March 8, 9 & 10, 2024 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 330,000 square feet of custom cars, hot rods, racing vehicles of all kinds, trucks, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit MotoramaShow.com.