ZEHR Insurance Returns as Presenting Sponsor of Mayhem Vintage Room at Motorama

For the fifth consecutive show, both Zehr Insurance and Mayhem… in the Backroom return to Hall 3, as the insurance broker renews its role of presenting sponsor for the vintage-inspired lifestyle room. The show-within-a-show at the Motorama Custom Car & Motorsports Expo presented by eBay Motors will feature vintage cars, art and fashion.

The Zehr Insurance Mayhem room boasts a large assortment of vehicles from the 1930s to 1970s, headlined by an all-aluminum gasser Batmobile. There will also be tattoo artists, pinstripers and photographers in the artist’s alley, while the annual Miss Motorama Pinup Pageant returns on Saturday, March 9.

“The Mayhem Room is really key to our customer base,” said Corey Finkelstein, manager of Vintage C.A.R.S. at Zehr Insurance. “The people, the energy, the types of builds that show up, really speaks to the essence of what we’re all about. We’re all about personalization and customization, so that’s why we really like that, it’s not your typical trade show room.”

Zehr Insurance is a full-service broker that also provides its own coverage through its customized C.A.R.S. – Classic, Antique, Rods & Replicas and Specialty – program. The C.A.R.S. program is geared towards creative builds, such as hot rods and customs, that don’t fit the mold of regular collector car insurance programs.

Finkelstein says C.A.R.S. protects these sentimental vehicles with the right coverage, backed by a knowledgeable team in the office, as well as good underwriting behind their policies. Showgoers will have an opportunity to connect with Zehr Insurance representatives at their booth in the Mayhem room.

“Show goers will be able to talk one-on-one with our team and discover what we have to offer with our collector car program, the C.A.R.S. program, versus the competitors,” said Finkelstein. “Also to note, because we’re a brokerage, we offer a lot of different options… depending on the type of vehicle you have, your driving record and whether you have an appraisal or not, we have a solution for you.”

As part of its sponsorship, Zehr Insurance will choose an award winner from the selection of vehicles in the Mayhem room. The Zehr Insurance Pick will be presented during the Special Awards on the Meguiar’s Main Stage; last year’s winner was Joe Biro, with a 1930 Model A Coupe.

Motorama takes place March 8, 9 & 10 at The International Centre, across from Toronto’s Pearson Airport. For tickets and show info, visit MotoramaShow.com.

ABOUT ZEHR INSURANCE: ZEHR Insurance is a full service and specialty line general insurance broker, offering traditional products such as residential and recreational property, car, farm, business, construction, manufacturing and life and financial services. Their specialty programs include the well-known vintage, antique and classic car and tractor insurance product called Vintage CARS (Classic, Antique, Rod & Specialty), the group special interest car club liability insurance program Vintage Liability, and the seasonal rental insurance program, Rent-Your-Cottage-Insurance. Zehr Insurance was established in 1954 by Horace J. Zehr in New Hamburg, Ontario. Today the firm has offices located in four counties representing Waterloo Region, Oxford County, Perth County and Huron County, along with wide representation in the balance of the province of Ontario. For more info, visit ZehrInsurance.com.