Zehr Insurance continues its streak of sponsoring every edition of Mayhem… in the Backroom, renewing its role for the sixth consecutive show at the Motorama Custom Car & Motorsports Expo presented by eBay Motors.
Mayhem… in the Backroom presented by Zehr Insurance is home to all things vintage, with vehicles from the 1930s to 1970s and special displays, along with tattoo artists, pinstripers and photographers. Located in Hall 3, it’s also home to the annual Miss Motorama Pinup Pageant, on Saturday, March 8.
Zehr Insurance is a full-service and specialty insurance brokerage with a reputation built on trust, reliability, and personalized service. Proudly serving Ontario since 1954, and offering specialized vintage car insurance since 1967, Zehr’s mission is to provide peace of mind, through the right insurance solutions, while going the extra mile for customers.
As experts in the vintage space, Zehr’s policies cater to the needs of collectors and enthusiasts, covering everything from restoration costs to agreed-upon value, without penalizing custom car owners. The company’s personal connection to this community is what makes them stand out from the competition.
“As collector car owners and enthusiasts, ourselves, we understand the passion and care that go into these vehicles,” said Corey Finkelstein, manager of Vintage C.A.R.S. at Zehr Insurance. “It’s not just about protecting your ride — it’s about understanding what makes it unique. A vintage car is more than metal and paint. It’s the history, craftsmanship, and a labour of love. At Zehr Insurance, we know that which is why we protect it like it’s our own.”
Finkelstein says that Zehr’s sponsorship of the Mayhem Room is about more than just brand visibility, as it allows them to be part of something that embodies their core principles. He says that they’re proud to back an incredible gathering of talent and enthusiasts, where creativity and automotive culture collide.
“It’s the energy of the crowd and the passion of the builders that excite me most,” said Finkelstein. “The Mayhem Room is such a unique space — it’s raw, authentic, and showcases some of the most jaw-dropping work in the industry. Seeing the creativity and skill first-hand, not to mention meeting the people who pour their hearts into these projects, never gets old.”
Zehr Insurance will have two booths at this year’s show, one in the Mayhem Room and the other in Hall 1, known as ‘The Grand Hall,’ which is right inside the main entrance. Representatives from Zehr will be on-hand to learn about owners’ rides and chat about all things insurance.
There will also be a giveaway, where one lucky attendee will receive a custom-pinstriped retro fridge. Showgoers are encouraged to stop by one of the Zehr booths to enter and connect with fellow enthusiasts, who share a passion for cars, culture and community. To learn more about Zehr Insurance, please visit www.ZehrInsurance.com.
ABOUT ZEHR INSURANCE: Zehr Insurance Brokers Limited is a full service and specialty line general insurance brokerage. In business since 1954, Zehr’s specialty insurance programs include Vintage C.A.R.S. (Classic, Antique, Rods & Specialty), Vintage C.A.R.S. Car Club Liability, and other specialty programs. For more information, go to www.zehrinsurance.com.
