Vintage style and classic cars collide for the sixth time, as the popular Miss Motorama Pinup Pageant returns to Mayhem… in the Backroom presented by Zehr Insurance. The pageant will take place Saturday, March 8 at the Motorama Custom Car & Motorsports Expo presented by eBay Motors.
Often classy with a touch of sass, the Pin-Up look features clothing in the silhouettes of the ‘40s and ‘50s, with a modern twist. It can include someone’s personal stamp, with many creating their own hair accessories and jewellery to compliment the look. The pageant often includes a wide variety of contestants.
“We get a fun range of gals,” said pageant host Suzie Major, the owner of Suzie’s Bombshell Boutique, in Port Dover, ON. “Some are just discovering Pin-Up culture and vintage style, whereas others make that part of their everyday life and wardrobe. Some gals are in it because they’ve been enjoying the car scene for years and love seeing the feminine element showcased.”
Judging criteria for the pageant includes a range of categories, such as hair and make-up, originality and accuracy of clothing, and a contestant’s poise and personality. Applicants are encouraged to populate the bio section with interesting information about themselves, that will help them stand out.
Major creates a personally tailored question for each contestant, designed to help them tell the audience what makes them unique. The question is sent to contestants at least a week before the pageant, so there are no surprises, and they can focus on having maximum fun while on stage.
The camaraderie is something that stands out to Major; she encourages contestants to arrive early so that they feel composed and have more time to enjoy hanging out in the Pin-Up Lounge.
“The Pageant has grown in popularity each year, bringing in new contestants and pageant regulars alike,” said Major. “I enjoy seeing the sense of community that an event like this creates – the friendships that are formed. Many of these gals will go on to participate in other pageants together during the summer season and this one always feels like a great way to kick that off!”
The pageant is scheduled for 1:30 p.m. on the Mayhem Room stage, in Hall 3. Suzie says there will be more prizes, more crowns, more sashes, and more fun at this year’s show!
WINNER Miss Motorama
- Crown/Sash/Bouquet Suzie’s Bombshell Boutique
- Commemorative Art Piece Lisa Farrows Art
- $500 Cash Prize Motorama
- $100 GC Suzie Bombshell Clothing
- $400 Value Pin-Up Shoot Kreative Edge
- Pinup Shoot Hair & Makeup Miss Red Venture Makeup
- Published Pinup – 2 Page Spread True North Pinup Magazine
- Free Entry to Wheels & Heels Pageant Wheels & Heels/Vintage Vanessa
- $50 GC Pink Powder Puff Co.
- $50 GC Inspiration Vintage
The Miss Motorama Pinup Pageant is just part of the spectacle of the Zehr Insurance Mayhem Room, a vintage-inspired lifestyle space featuring cars, art and fashion.
Suzie’s Bombshell Boutique will be among the vendors and booths set-up throughout the weekend; this year’s booth will include items from her bespoke collection, along with numerous other brands. Launched in 2024, Suzie Bombshell Clothing features her own designs of vintage-inspired bathing suits, skirts, tops, and other Pin-Up essentials.
Motorama takes place March 7, 8 & 9 at The International Centre, across from Toronto’s Pearson Airport. For tickets and show info, visit MotoramaShow.com.
ABOUT THE TORONTO MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The tenth annual Motorama Custom Car & Motorsports Expo presented by eBay Motors takes place March 7, 8 & 9, 2025 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 330,000 square feet of custom cars, hot rods, racing vehicles of all kinds, trucks, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit MotoramaShow.com.
