WD-40 is increasing its support of the Motorama Custom Car & Motorsports Expo presented by eBay Motors, as the company becomes the presenting sponsor of Students’ Day, in partnership with Conestoga College.
Providing an educational and entertaining experience for all things automotive, Motorama will welcome in several schools on Friday, March 7 for the annual Students’ Day. With their leading global initiative, Training the Trades, the purpose of this day is important to WD-40.
“Each of our trading blocs around the world are committed to helping educate and support the next generation of tradespeople,” said Azadbir Rai, Brand & Digital Marketing Manager at WD-40 Company (Canada) Ltd. “After attending the show last year and seeing the turnout of young trade students, we knew we had to be involved. We’ve begun a three-year partnership with Conestoga College that will allow both our organizations to provide the best possible experience to students who attend the show.”
With more emphasis being placed on different chemicals and their uses in the workplace, Rai says WD-40 wants to be a frontrunner in helping future tradespeople learn about the importance of different products and how to use them safely in the workplace.
Suzanne Moyer, Dean of the School of Trades & Apprenticeship at Conestoga College, is also looking forward to Students’ Day.
“As a leader in skilled trades training, Conestoga is excited to partner with WD-40 for Motorama Students’ Day to empower the next generation to choose skilled trades as a viable career option as they learn what new technology, tools and products are available to help them do their jobs safely and efficiently,” said Moyer.
WD-40 and Conestoga College are planning some great activities for Students’ Day. They’ll also provide an engaging experience to all showgoers throughout the weekend, with special challenges and contests, featuring some amazing prizes, at the WD-40 booth.
Known for their traditional multi-use product, WD-40 has served as the go-to lubricant solution for homeowners and professionals for over 75 years. Their Specialist line of products has also grown over the years, catering to specific needs, such as penetrant, silicone, dry lube, and degreasers.
WD-40 will be promoting two new products at the show. The WD-40 Precision Pen features the original WD-40 formula in a handy pocket-sized pen applicator. It helps you get the right amount of product, exactly where you need it, without worrying about messy overspray. It’s a must-have for the house, car and toolboxes.
WD-40 Specialist Electric Contact Cleaner has also made its long-awaited debut in Canada. Its powerful, fast-drying formula makes it a go-to for cleaning sensitive electric components on circuit boards, drones, 3D printers, electric motors, and other electronic devices. It also helps remove condensation from spark plugs and electrical assemblies to protect from component damage.
Rai says the team at WD-40 is looking forward to meeting Chip Foose and hearing about a project from 2013, where Foose worked closely with the company’s U.S. team and young tradespeople to create a custom Ford F-150 that was auctioned off at SEMA. The team is also looking forward to chatting with showgoers.
“We’re excited to hear all of the amazing memories that people share using WD-40,” said Rai. “Every year we hear unique stories of how our products have helped with their custom build or how families and friends have bonded using our products, and that always makes our brand that much more meaningful.”
Motorama takes place March 7, 8 & 9 at The International Centre, across from Toronto’s Pearson Airport. For tickets and show info, visit MotoramaShow.com.
ABOUT WD-40: In 1953, in a small lab in San Diego, California, the fledgling Rocket Chemical Company and its staff of three set out to create a line of rust-prevention solvents and degreasers for use in the aerospace industry. It took them 40 attempts to get their water displacing formula to work, but on the 40th attempt, they got it right in a big way. WD-40 was born. WD-40 stands for Water Displacement, 40th formula. That’s the name straight out of the lab book used by the chemist who developed the product. A few years later, Rocket Chemical Company founder and president Norm Larsen experimented with putting WD-40 into aerosol cans, reasoning consumers might also find a use for the product in their home workshops and garages. For more information, visit WD40.ca.
ABOUT CONESTOGA COLLEGE: Conestoga College Institute of Technology and Advanced Learning was established in Kitchener in 1967. Since then, the college has expanded to deliver in-demand career and skills training to students in eight communities and their surrounding areas in Kitchener, Waterloo, Cambridge, Guelph, Brantford, Milton, Stratford, and Ingersoll. Conestoga is a provincial leader in the delivery of trades and apprenticeship training to serve industry needs and the growing community. Comprehensive programming includes a wide range of programs that provide pathways to employment in skilled trades careers as well as pre-apprenticeship training and in-school training for apprentices. For more information, click HERE.
